Magnus Oestberg joined Mercedes from US automotive supplier Aptiv, where he was Vice President Software Platform & System and responsible for development and launch of the ADAS Satellite Architecture at multiple automotive manufacturers. He started his career in the automotive industry at Mecel, a software and technical consulting company, followed by various management positions at Delphi in Germany and the United States with a focus on vehicle software, infotainment, and telematics.

Abstract: Software-based features in cars are impacting the customer experience more than ever. This is as true for Mercedes-Benz as for any other car manufacturer and is particularly important for a luxury brand with sophisticated customers. Magnus Östberg will give insights into Mercedes-Benz’ software strategy with focus on their proprietary operating system “MB.OS” as the enabler to create digital luxury.